Sneha Arora, an alumnus of NIFT, started her eponymous label in 2011 for the love of storytelling through design. Her clothes deliver a “ladylike twist to masculine silhouettes” while utilizing traditional, fluid fabrics such as chanderi silk and linen. Staying true to her passion for androgyny, Sneha caters to young, inspiring, independent women. A combination of classic silhouettes and avant-garde details, structure juxtaposed with meticulous draping, and modernity with a vintage twist, Sneha’s clothes are a masterpiece of contrasting elements. In this feature of #PMPeople we shine the spotlight on Sneha Arora who manages to capture pop culture and elegance in one single look. Find out about the Sneha Arora woman and get exclusive styling tips by the designer herself!
PM: Your brand is feminine with a lot of pop art influences – what is the inspiration behind the clothes in your Spring/Summer 2015 season?
SA: My Spring/Summer 2015 explores disconnecting from technology and spending some time in nature. The collection carries floral prints with a twist. You might find a Coke bottle with a floral stick, bulbs with plants, and trees with falling petals. The color palette includes creams, dirty pinks, dull mints, mellow yellows and forest greens. The silhouettes include solid linen blazers, cotton printed dresses, airy silk dresses, and linen and organza shirts.
PM: Your clothes seem to capture the zeitgeist in an elegant way – what are some styling tips to women who wear your clothes?
SA: My styling tips - keep it simple, don’t over layer or over accessorize, and let one piece be the star of the look. Team a printed shirt with solid well fitted bottoms and throw on a striped jacket over it. Team pastels with tan accessories. And add a little sheer to your summer look!
PM: You have traveled the world – which is the one city besides Kolkata that you feel equally at home in?
SA: Right now Paris… I just want to go back every year and explore more each time!
PM: Porte Mode is showcasing some of your most effortlessly chic pieces – what do you hope American women take away from your collection?
SA: My collection speaks of simplicity of thought and design, and that’s what I want the American woman to take from it, that simple chic dressing can be very attractive.
PM: What is the biggest challenge for you personally as a designer?
SA: As a designer it’s always challenging to marry commercial aspects to your creative satisfaction. You have to be satisfied creatively with every collection and also be able to sell well, so maintaining that balance is a task. I’m trying my best to manage an equilibrium with both.
PM: What is your hope for the future of Indian design?
SA: My hope for the future of Indian design is acceptance in the international fashion scene. I want Indian designers to be recognized, worn and appreciated internationally. If we could take the best craftsmanship from our country and make it commercially viable internationally as well as in our own country, that would surely be a great accomplishment for the Indian fashion industry.
PM: What is the one piece that best reflects your label’s style aesthetic completely?
SA: The one piece that reflects my label’s style aesthetic is the Branches Print Shirt Dress. It’s a well-tailored silk shirt dress with a “branches and circuit” print, that enhances the shape of your body. You could wear it in the day or accessorize it for an evening do. It reflects technique in its fit and simplicity in its design, and it suits pretty much any body type.
PM: Who is the “Sneha Arora woman”?
SA: The “Sneha Arora woman” is any woman of any age group who is free and liberated.
PM: Who are some other emerging designers you admire?
SA: I love Peter Pilotto, Thakoon, and Mary Katrantzou.
PM: What are your three favorite pieces on Porte Mode this season (besides your own)?