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The Revival Of The Indian Artisan

Posted by Porte Mode on

#PMHeritage
The ancient artisanship legacy of India has experienced a much awaited "second coming" with the new wave of contemporary Indian designers who have made the revival of Indian artisans a focal point. Porte Mode proudly showcases designers such as Rahul Mishra, Hemant & Nandita, Pankaj & Nidhi, IKAI, My Village, Nachiket Barve and several others who have encouraged the craft communities of India to continue their traditions and revolutionized their work through the prism of contemporary fashion.
The "kaarigar" (artisan) are the mainstays of the Indian fashion industry. They learn their specific métier from their parent and it is a skill that they try to pass down from one generation to the next. But with the mass exodus of villagers from rural India to the cities, these age old traditions faced imminent extinction. 
According to Mishra, who works with artisan communities in the villages of Gujarat, West Bengal and Madhya Pradesh, his ultimate goal is to employ a million artisans under his eponymous label. In an article in the Indian Express, his wife Divya said,  “We work with the Khatri community in Bhuj and they do bandhani work for us; the Koli family from Chanderi, Madhya Pradesh, create chanderi for us; a Muslim family in Kolkata does hand embroideries; the Ansari family in MP creates the Maheshwari weaves and so on.” With over 1,000 craftspeople currently under employ, Mishra is making serious strides to achieve his goal.
Another designer duo who are making waves on the international fashion scene with their commitment to an Indian aesthetic with a modern silhouette are our very own Hemant & Nandita. We have seen their style aesthetic evolve beautifully over the years with one thing remaining constant - the overwhelming use of heritage embroidery ranging from zardozi to sari work. Hemet & Nandita have constantly and consistently pushed the boundaries of contemporary fashion while remaining truly grounded to their Indian roots - the embroidery, colors, shapes and silhouettes of their collections are testament to this.
Porte Mode considers it a part of its mission to shine a spotlight on our heritage and tradition that is so intricately wrapped in the hand woven silks, tussars, and chanderis that are hand woven, in the painstakingly embroidered zardozi birds, in the hand dyed ikat, and in each chainstitch of the aari work patterns. We are so proud to collaborate with all our Indian Designers who have also made it their mission to keep these inspiring métiers alive. 
Sources: The Indian Express, The Hindu

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