Jaewoo Kim, the talented young designer behind his namesake brand, Designed by Jaewoo Kim, says his only wish is “to see my collection displayed in the living room – as if it were a work of art – rather than hung in a closet.” His design aesthetic is modern with sharp tailoring and zealous attention to detail. He ardently strives to achieve the perfect fit and has been very successful in doing so. His ideal customer is a woman who is modern, sophisticated and understated. The concept behind his Spring/Summer 2015 collection is “the tempo of city life,” both during the day and at night. He embraces the rapidly changing lifestyles of the urbanite and expresses this in his collection through understated cuts, lines and structure.