LIE is the new diffusion line from illustrious Korean designer Lie Sang Bong. Under the guidance of Central St. Martin graduate Chung Chung Lee, LIE has borrowed some inspiration from its parent brand while adding its own urban chic personality along the way.
LIE’s Spring/Summer 2015 collection is called Urban Tropicana. It incorporates tropical colors and prints with feminine sportswear elements. The vivid prints and patterns presented through clean silhouettes aims to appeal to the fun side of the “Urban Chic” customer. The designer, Chung Chung Lee, was influenced by the artist Mondrian, and uses his principles of color-blocking and merging lines. Two-dimensional shapes are transformed when applied to three-dimensional patterns, which use body curves to create modern tailored looks.
The "My Girl" themed Fall/Winter 2014 collection is LIE's unique twist on everyday luxury. The clothes are urban, sporty, and elegant - think "minimal New Yorker meets Parisian avant-garde."
Signature Look: Sporty chic, urban minimalism, and youthful energy.