Born in Tokyo, Tamae Hirokawa attended the Bunka Fashion College and studied in the Apparel Design Technique program where she graduated in 1998. She joined Japanese giant Issey Miyake shortly after graduating and quickly rose through the ranks. In 2006, Hirokawa created “SOMA DESIGN” and simultaneously launched her label “SOMARTA”. In September 2006, she participated in the Spring/Summer Tokyo Collection Week and received critical praise for her daring first collection ‘Second Skin,’ which included a stitched lace bodysuit embroidered with Swarovski crystals - a favorite of Lady Gaga who champions her clothing both for professional and personal gigs. Hirokawa’s many accomplishments include designing Shiseido’s uniforms for its flagship store in Ginza, showing at the FIT Museum in New York, and collaborating with Mercedes-Benz on “Somarta x smart for two Thunderbird.”
Signature Look: Skin hugging body suits, futuristic fashion, and complex textures and fabrics.